Poul-Erik Hoyer bestowed with SPIA Gold award

Poul-Erik Hoyer, President of Badminton World Federation, was bestowed with the Gold Award for BWF SPIA Asia for the ‘Best Global Sports Organization Operating in Asia’.

BWF was selected for the Gold out of nine other nominees International Tennis Federation (UK), International Cricket Council (UAE), Spartan Race (USA), ONE Championship (Singapore), FC Bayern Munich (China), United Arab Emirates Ju Jitsu Federation (UAE), Ultimate Fighting Championship (USA), Global Professional Tennis Coach Association (Switzerland), and Peter Burwash International (USA). While, Spartan Race won silver and  UFC won bronze.

Hoyer received the prize from Eric M Gottschalk, CEO of MMC Sportz Marketing LLC, at the 3rd SPIA Asia,  Asia’s Sports Industry Awards & Conference in Bangkok on 9 November 2017.

Besides this, BWF also nominated for ‘Best International Sporting Event Sanctioned by an International Federation’ for its outstanding Dubai World Superseries Finals 2016 and ‘Best Youth Development Program of the Year’ for Shuttle Time Dubai.

At the end of the two-day conference, the Business of Sports –  Asia’s Sports Industry in the Fast Lane III, the Award ceremony was held, which was attended by more than 300 delegates and 20 international speakers from various industry sectors. In 17 Asian and Six Thai award categories, the winners were awarded with Gold, Silver, and Bronze medals for the colossal achievement and contributions in the sports industry over past one year.

The conference is held annually since 2015 to celebrate the brands, agencies, marketers and organisations that influence the sporting fraternity in Asia. The conference was seconded by Thailand’s Ministry of Tourism and Sports, the Sports Authority Thailand, and the Tourism Authority Thailand.

The entries for the category the ‘Best Global Sports Organisation in Asia’, were accepted where the sporting bodies has engagement with the active grassroots programmes, talent development, regular competitions, and with a global fan base that reached at least 15 countries. The Awards Committee was composed of selected experts representing various fields of the sporting industry.

The standard of award submissions and competition is noticed to be high this year. Eric said, “Having started with almost 400 entries, all were subject to a fair and transparent judging process that culminated with thorough appraisals by a panel of 20 experts. In many categories the scoring was extremely close and the bronze, silver and gold winners announced at the SPIA Asia Awards Gala should be very proud of their achievement.”